Q In this part of the group project, you will collect primary data that will hopefully provide some insight into the target market that you selected. Step 1: Create a survey Create a survey with a minimum of 10 questions, not including demographic questions you may put at the end. Remember to avoid yes/no questions, and use questions styled after examples provided within the lesson. These questions should be crafted to learn more about these individuals’ attitudes, behaviors, and desires. You will want to do this part early in the week to give the respondents time to complete the survey. This is very important. Step 2: Survey distribution Using a survey publishing software of your choosing such as Google forms, Survey Monkey, or Qualtrics, publish your survey on the web, and recruit at least 10-15 respondents within your target market to complete the survey. Step 3: Analysis Analyze the results once the survey is completed and discuss the implications. You do not need to use advanced statistics but may simply use basic descriptive such as mean median mode or provide simple frequencies of answers. Be sure to discuss with your group in detail what these findings mean for the future of your marketing plan. Step 4: Submission 1. 1. A document with your survey questions 2. A written summary of the results (expressed in frequencies or percentages) 3. An explanation of what those results mean and how they impact your marketing plan Rubric Consumer Research Consumer Research Criteria Ratings Pts This criterion is linked to a Learning OutcomeSurvey 7 pts Full Marks Survey contains 10 or more questions that are well-written and are crafted to identify attitudes, behaviors, and desires. The 10 questions do not include demographic questions. 3.5 pts Needs Improvement There are not enough questions or they do not seem connected to discovering the attitudes, beliefs, and desires of their audience. The survey is missing key questions. 0 pts No Marks The survey is missing or late. 7 pts This criterion is linked to a Learning OutcomeDistribution 3 pts Full Marks Survey results include information for 10 or more respondents. Proper software was used to dessiminate and collect data. 2 pts Needs Improvement There are not enough respondents or they do not seem connected to a target market. The survey appears inconsistently distributed. 0 pts No Marks The survey is missing or late. 3 pts This criterion is linked to a Learning OutcomeAnalysis 10 pts Full Marks The survey results analysis provides solid information related to inform their consumer research. Data terms identify trends and conclusions are an obvious product of careful survey review. 8 pts Good The analysis has some solid information that supports the consumer research conclusions, however, points may have needed better evidence, more explanation, or a connection to the data. 4 pts Poor The survey data is not tied directly to the submitted analysis or not referenced enough. There is insufficient evidence that the group discussed and dissected the survey data. 0 pts No Marks Submission was late or missing. 10 pts Total Points: 20 PreviousNext